Hans Daniels - Nice Entertainment CEO
Hans Daniels is the original founder and CEO of Nice Entertainment, and he leads his team of DJs. He does all the marketing for the company and trains new DJs at his DJ school - and still manages to DJ sometimes along the way. Hans has worked about 570 weddings. His company expanded from their original DJ company (Nice Guys DJs) and now have bands, strings, photo booths, and more. Hans started his DJ journey back in 2004, just working clubs. In 2007, he got married and was set the task of finding a wedding DJ. Having little experience with weddings at the time, Hans found this to be an extraordinarily difficult search. The wedding DJs he interviewed were too cheesy for his taste, and the club DJs had no experience talking on the microphone. Eventually, he hired a friend who was a club DJ, and they made a plan. Then, on the day of the wedding, in front of 200 guests, when the DJ was supposed to start Canon in D for the processional music, he pressed play - and “Love Shack” came blasting out of the speakers. They recovered, but a long line of uncomfortable moments followed. Hans realized there was a need in the market for good DJs who understood weddings. “On one side of the spectrum you have the shady club DJs, on the other end you have the cheesy old guys - we’re right in the middle. We know how to mix like pro club DJs, but we also know how to properly speak on the microphone and lead crowds both young old.” he explains. Hans started his DJ school in 2012, and has kept the best of best on his staff throughout the years, getting up to as many as 17 DJs at a time. Currently, they have 7 DJs in Atlanta, Charleston, Charlotte, Nashville, and Jacksonville. Hans’s expertise is entertainment. He doesn’t dabble in the look or the “pinterest-worthy” pictures but more of the environment, the vibe. “And that is a constant exploration - I actually have a podcast called Nice Weddings where I interview wedding industry people. From my experience, I’m always trying to pinpoint what makes a fun wedding,” he says. His advice for choosing your wedding music is to get a general idea of what you want but not to limit it too much because you never know exactly what your guests might want, and they’re the ones that will make it fun. His next piece of advice? Choose a fun wedding party, without a lot of drama. “That’s who my target is from day one - the wedding party. If you can get the wedding party on your side it makes the whole dance floor happen.” Unsurprisingly, Hans’s hobbies center around producing music. He writes songs and plays guitar, and was once in a rock band called the Hans Daniels Band. Originally from north of Charlotte - Statesville, North Carolina, he’s lived in the Atlanta area since 1999. He and his wife have two kids, ages 5 and 2.
When asked what his favorite part of his job is, he laughs and says, “I drill my DJs all the time with this question. The best thing about my job is when people tell me, ‘My aunt and uncle haven’t danced since their wedding 20 years ago.’ Seeing people having a good time that don’t always get a chance to is priceless. Looking back on my wedding, which was a complete mess, it was still one of the best days of my life.” Hans’s goal is to be a light at the party. He loves the vendors, the wedding, and the wedding party, and his passion for events is obvious. “Oprah said “the opposite of love is fear”, and I’m never nervous or scared that they’re not gonna have a good time - because I really love the people at the wedding and I love having fun,” he says.
Once you have encountered Hans and his boundless energy, it should come as no surprise to hear that the only non-musical career he’s ever dreamed about is racecar driving.
In a life with little direction, a single word and a well-timed book changes everything. Hans Daniels, founder of Nice Guys DJ (Nice Entertainment), shares the raw and emotional journey behind the start of his business with us.